Mark Twain once said, “The air up there in the clouds is very pure and fine, bracing and delicious.”
Those words weren’t truer than they were on Saturday, during the rare beer flight, flying over the Coachella Valley.
FOR IMMEDIATE RELEASE
Every year for the past 33 years, Denver, Colorado attracts thousands of craft beer lovers and brewers to what is known as the largest beer festival in the nation. And this year was the biggest ever, with about 3,500 beers being poured for 49,000 festival attendees.
One of the overarching themes of the weekend was “more”.
Located just 60 miles from the Coachella Valley, Temecula is known as Southern California’s wine country. Commonly known as the 'jewel' of Riverside County; the charming California town produces over 50 different varietals of wine.
And this is a great thing for the craft beer industry.
New Series Destination Beer Announces Season One Plans
Destination Beer is releasing plans to film a full season of episodes slated for Spring 2015 release
Oct 13, 2014 - Destination Beer, a new series featuring travel destinations for craft beer and food lovers, will launch its first full season of episodes next year. 2010 Master Chef Finalist Chris Spradley, who created Destination Beer, will host the new TV show which is described as "a new travel and cooking reality show with great beer as the main ingredient!"
The pilot episode was previously filmed at Deschutes Brewery in Bend, OR and the following breweries have signed on to be part of the first full season (alphabetical):
· 21st Amendment, San Francisco, CA
· Boulevard Brewing Company
· Brooklyn Brewery, Brooklyn, NY
· Cigar City Brewing, Tampa, FL
· Karbach Brewing Company, Houston TX
· Nebraska Brewing Co, Papillion, NE
· New Glarus Brewing, New Glarus, WI
· New Orleans Lagers and Ales, New Orleans, LA
· Oskar Blues Brewery, Longmont, CO
· Yuengling Brewery, Pottsville, PA
Spradley said, "We filmed the pilot last year and showed it to some industry people who really liked it and gave us some great feedback. Now we're taking it to the people with the crowd funding campaign. There is a place for this show on TV!"
The campaign will launch via Indiegogo on Tuesday, October 14, 2014 to pay for a full season and seeks to raise $300,000 to produce 14 episodes total. Supporters will receive perks ranging from participating brewery t-shirts and glassware to associate producer credit and for $1000, a chance to appear in an episode as an extra, and attend the "wrap party" when filming is completed at a selected brewery.
The show will feature destinations such as Bend, Oregon; New Glarus, Wisconsin; Omaha, Nebraska; Tampa, Florida; and Houston, Texas, taking viewers behind the scenes of breweries and introducing them to the people behind the beer. The scheduled release date for the first episode is February 10, 2015.
The show will also feature chefs, local to the featured brewery, preparing amazing dishes and pairing each with the perfect beer. The recipes for the dishes on the show will be available to the viewers on the website after the show airs. Digital content will include "behind-the-scenes" and "Beers With" segments.
By combining beer, food and travel in one show, Destination Beer brings together three things that Americans are passionate about. According to Brewers Association statistics, there are over 95 million beer lovers in America. Craft beer growth in 2013 was 17.2% by volume and 20% by dollars continuing a staggering growth model as compared to the overall economy including overall beer sales which declined 1.9%. Cooking shows are also growing in popularity. The Food Network saw growth of over 20% in 2012 with a nightly average of 1.1 million total viewers ranging in age from 25-54.
Spradley also hosts a weekly radio show about beer, What's On Tap Radio, which just won an award from the North American Guild of Beer Writers in the Best Podcast category.
If a network is not chosen by February 10, episodes will air on the new Destination Beer You Tube Channel.
More information about the show and host Chris Spradley can be found on the website at: www.DestinationBeerShow.com.
Filming and production is being completed by White Knuckle Studios, Bend, Oregon.
Contact for Destination Beer:
Chris Spradley, Creator/Producer
Paso Robles, CA – Firestone Walker’s Double Jack IPA secured the hat trick in Belgium this week, landing a gold medal and top honors for the third straight year in its category at the prestigious Brussels Beer Challenge.
The Brussels Beer Challenge was first held in 2012, and Double Jack has now earned the gold medal for the “Pale & Amber: Imperial IPA” category in each competition held to date.
In the words of the Brussels Beer Challenge: “During two days, a tasting panel of 60 international renowned beer connoisseurs tasted 730 beers from all over the world. The participating beers were divided into categories based on origin, typicity and style and then evaluated. At the end of the two tasting days, the best beers, in each category, were awarded a gold, silver or bronze award.”
In total, American craft breweries took home 12 gold medals out of 50 categories at the 2014 Brussels Beer Challenge. “The American craft beer revolution continues to become a global force,” said brewery co-proprietor David Walker.
Double Jack is the amped-up big brother to Firestone Walker’s signature Union Jack IPA, resulting in an aggressively hopped, flawlessly balanced and dangerously drinkable imperial ale.
Double Jack opens up with bright grapefruit and tangerine American hop aromas, courtesy of liberal dry hopping with Amarillo, Cascade, Centennial and Simcoe. Undertones of stone fruit are revealed upon first sip, followed by the essence of blue basil and pine. A sturdy pale and crystal malt backbone brings balance to high hop intensity.
Coachella Valley Brewing will be celebrating Stout Day on Thursday, November 6th, with five new stouts!
The weather has cooled down in the valley and what better time to explore what the craft beer industry has to offer. Beer festivals are the perfect place to experiment, meet fellow craft beer enthusiasts and even get involved in your community!
For the third year, Palm Springs combines two things that you may not normally think to pair: beer and planes. That’s right, the Props and Hops Beer Festival commences again on Saturday, November 22nd. Held at the historical air museum in Palm Springs, a picturesque spot with gorgeous views of the desert mountains, Props and Hops will feature brews that range from slightly funky to dark and rich.
(Portland, OR) – The 30 Beers for 30 Years Series continues today as Widmer Brothers Brewing re-releases two important beers in the brewery’s 30-year history. Winternacht and Pilsner represent important milestones that took place in the late-‘90s, and are available in 22-ounce bottles and on draught starting today in the Portland area.
(Escondido, CA) – San Diego-based Stone Brewing Co. announced it has signed a formal letter of intent with the City of Richmond, Virginia, signifying the company’s interest in building its East Coast facility in the city’s Greater Fulton Community. Subject to local approvals, Stone plans to invest $74 million to construct a production brewery, packaging hall, destination restaurant, retail store and its administrative offices. Construction of the facilities will occur in phases. The brewery is anticipated to be operational in late 2015 or early 2016, with Stone Brewing World Bistro & Gardens opening a year or two after that. Ultimately, the company will employ more than 288 people.