Erin Peters

Erin Peters

FOR MORE INFORMATION:

KITSY ROSE PR

This email address is being protected from spambots. You need JavaScript enabled to view it.

 

ATLANTA – August 1, 2017 – Construction is hopping along at New Realm Brewing, the craft beer project on Atlanta’s Beltline with partners Carey Falcone, Bob Powers and Mitch Steele anticipating their fall opening at 550 Somerset Terrace NE, in a new development named Common Ground. To showcase their vision and develop the concept, the founding trio hired the Atlanta-based firm ai3, working closely with firm partner Dan Maas. “ai3 is looking forward to seeing New Realm Brewing Company open their doors and pour their first beer,” said Dan Maas ai3 partner. “We are excited for our clients who have been working extremely hard to realize their vision.”

Throughout the industrial space a color palette of rich earthy tones will be highlighted by subtle pops of deep green. Reclaimed hickory mixed with railroad timbers, raw steel and oil-rubbed bronze will carry out the rustic and craft-driven décor made complete with industrial style lighting. Artistic touches such as hand-carved wooden hop art, rusted steel New Realm logo, stone Radagast heads, and more will blend into the design. Guests can choose to enjoy their visit in a main dining room, at an interior bar, a lower level patio, an outdoor beltline beer garden, or a rooftop patio. The space will also have a private dining room on the lower level and a second level tasting room/tour center, both of which will house special events like weddings, private parties and corporate meetings. All told, the New Realm facility will seat a total of 400 guests, who will enjoy several views looking directly into the brewery overlooking New Realm’s 25hl, four vessel brewhouse and 50hl tank farm from Krones Steinecker, and Mitch Steele’s brewing team in action. It is expected that the facility will be able to produce approximately 20,000 barrels at full production and will have the capability to keg, bottle and can.

Construction of New Realm Brewery is being handled by Choate Construction Company, another Atlanta-based partner which is 100% employee owned. “Choate is thrilled to partner with New Realm Brewery, ai3 and Third & Urban,” said Brian Bollins, project executive at Choate Construction Company. “These guys are ‘best in class’ professionals in their respective fields; we are excited to transform the former Western Electric Building into a destination that the team and the local community will be proud of.”

About New Realm Brewing:

Atlanta-based New Realm Brewing Co. (NRBC) is an American craft brewery-in-planning in the Southeastern, US. Started in 2016 by co-founders Carey Falcone, Bob Powers and Mitch Steele, the team is building their first production facility on Atlanta’s Beltline in a 20,000-square foot space that will feature a 25hl brewhouse, a 3,000-sf restaurant, with rooftop patio and beer garden. Brewing is anticipated to begin in late summer 2017, with a grand opening scheduled for fall 2017. Mitch Steele, Renaissance man and brewing legend, is known for producing hop heavy IPA’s. Mitch co-authored a book IPA: Brewing Techniques, Recipes and the Evolution of India Pale Ale in 2012 and the Brewers Association awarded him a trophy for innovation in craft brewing in 2014. New Realm Brewing Co. core principles are quality, creativity, authenticity, perfection, and customer centricity. They are focused on positively impacting the community in which they live/work, a commitment to environmental sustainability, supporting the local, independent craft community and the art & science of great craft brewing. NRBC is headquartered in Atlanta, GA. For more information, please visit www.newrealmbrewing.com.

new realm

 

# # #

What’s just as important as making good craft beer? Making sure it’s available to as many people as possible. 

The three-tier system was established after the repeal of Prohibition in 1933 and not much has changed. An organization called Liberation Distribution (LibDib) is offering what it calls the first three-tier compliant web-based platform. LibDib creates an opportunity where makers and buyers can work directly together, thus giving restaurants, bars and retailers access to a larger variety of boutique craft libations.

Launched on March 22, the San Jose based company has over 250 accounts in California so far, and have moved onto New York.

I spoke with Cheryl Murphy, LibDib’s founder and CEO:

What prompted you to start LibDib?

It’s really crazy, just all of the industry consolidation that’s happening across all three, ya know, wine, beer and spirits; on the distributor side, that’s kind of what got me into doing what I’m doing here. I spent 20 years in the wine business; managing wholesalers…could never get their share of mind. And understandably so, they, especially when consolidation happens, they gotta’ pay attention to where their money is coming from and my winery was not big enough to really matter. 

So, every year I would make numbers or a distributor of mine would go out of business or they’d get acquired and then we would be at the bottom of the wrung at a giant distributor. It was like pulling teeth and I kind of had a little too much to drink one night when I was with my dad, who was my boss at the time. I was working at our family’s winery. 

And I said, ‘ya know, I cannot – you can’t do this based on the industry’s conditions. How can we be successful?’

When you take control of your own destiny, as a sales person, as a brand, is when you can be successful. But the problem is when you have a distributor, in between is beholden to larger companies, you can often, even though go out and get your own places and get your own sales, sometimes the distributor is beholden to other people so it’s not going to be top of mind to keep those placements or take those orders. 

NP ImageKeg

My whole goal is how can we facilitate legal three tier sales, I want to make sure that’s really important, we are part of the three tier system…But how can we enable small breweries, wineries, distilleries to do business with other small businesses, grocery stores, bars, restaurants, where there’s thousands and thousands of them, without a giant company in-between. 

The way my model works is that we built a two-sided web platform for the maker, what we call our supplier, where they can go in, put all their materials online, sales materials, POS, videos, social media links, everything about their brand…then they can buy right then and there. 

As a distributor, we collect the money. We pay the maker. We pay the taxes. We do all the things we have to do as a distributor.  We take half the margin. So, that’s anywhere from 15-20% of whatever product you’re talking about. And the maker is responsible for delivery. 

It’s been really interesting so far. A couple of the breweries that we have, they were self-distribution. But now we’ve kind of brought them back into the three-tier system because we’re taking care of a lot of the things that they don’t want to do. 

They want to go out and sell their brand. They want to make their beer. But they don’t want to collect. And they don’t want to invoice. And they don’t want to do all the things that are just a pain to do. So, we’re trying to make it easier for those guys, and we’re making it easier for the account side, cause the accounts like to carry small production craft products. But they don’t want to write 100 checks every month….

Small craft products don’t necessarily fit with the distribution, the current model of distributors. They’re not going to make enough money on your brand, so why would they care?

In working with us, you can have that direct fulfillment, but then still have the backend of the distributor with one invoice and one check.

So, in essence, they are saving money and able to get into more locations easier without having to do the self-distribution work. 

Exactly. A lot of breweries want to fulfill because they want to have that complete control, over the temperature, over everything. But they don’t necessarily want to do all the other stuff that the distributor does.

camino

How many craft breweries are on your system?

Well so far, there’s some compliant stuff, so it takes longer, but so far we have two breweries that are local around here. We have one from Alaska coming on…

What’s your biggest group so far? Would it be restaurants, or bars, or retailers?

So far, it’s bars and bottle shops. We’re working on a couple big deals. There’s a stadium that’s interested in working with us and having us get 15 or 20 taps, just totally unique, small craft beer stuff…

Have distribution companies taken notice yet?

Yes! I was very nervous about the wine and spirits folks, if they not be happy about this. But for the most part, they’ve been pretty accepting. They recognize that with this consolidation, that they need – their bread and butter is their bigger suppliers. And some of these folks, some of these little guys take away their time and effort from where they really make their money, so they like the idea maybe I can be like a incubator model for them…so far so good…the way that I’m starting to see trends happening on the spirits side too, and I think it will come with wine eventually, out of all of these giant companies, that they’re buying craft breweries. They know they need that to keep their market share. It’s going to happen in spirits too…

How do you think you’ll ultimately affect the big beer buyouts?

There’s so many small companies that need help with their distribution. I’m going after what I call the long tail of the industry. The  people that couldn’t get distribution, even if they wanted it…if you want to pick up and leave, you can go, pick up and leave.

This is a totally different vertical, but do you consider yourself to be in any way similar to AirBnB?

In terms of posting your things once, and having people from all over the world, and having hundreds of thousands of people be able to see it, yes. It’s definitely like the AirBNB of alcohol distribution.  It’s funny, VC’s around here will tell us, don’t tell us you’re the Airbnb of anything. But it gives people an idea. You can go in, you post your product, buyers from our legal market can see it and purchase it legally. 

Shotgun cover photo: @thebeerhiker

During Coachella in mid-April, I tasted some delicious craft beer not only in the ‘Craft Beer Barn’, but also in the ‘Rare Beer Bar,’ headed by Beer Belly’s Jimmy Han.  He even stashed away some Wicked Weed Marina, a blonde sour ale aged in wine barrels with over one pound per gallon of peaches and apricots.

This brewery is now one of 20+ craft breweries that are now owned by larger, corporate brewers. The Brewers Association defines a craft brewer as small, independent and traditional – with less than 25 percent ownership by a non-craft brewer. 

I spoke to Mitch Steele, former brewmaster of Stone Brewing and current co-founder, brewmaster, and COO of New Realm Brewing, as well as Julia Herz, Brewers Association craft beer program director, about why it’s important to know what you’re drinking.

I know there are a lot of feelings on both sides as far as craft breweries “selling out.” What are your thoughts in how it affects the craft beer industry?

JH: Big picture, even though it’s not happening in mass, right? 99% of the 5,300 plus breweries  - and that’s our 2016 data there – but 99% of those are still independent and small. But as the purchases continue to happen… the slowing down of purchases was where we thought this was headed and Department of Justice issued a consent degree…and over the purchases in 2015 and 2016 – Devil’s Backbone [Brewing Company] being a key one, that was approved with some changes made from the DOJ. That’s the consent degree. Now, when Karbach came along, that was a separate investigation that then still got approved. So, as these are continuing to happen, not in mass, but as these are continuing to happen, independent breweries are absolutely threatened by the chance to already have access to market.

The more that the large global brewers become a one-stop shop, for brands and beer styles, to both distributors and retailers, the harder it is, number one to make the marketplace fair, number two, for beer lovers to really get the choice that many beer lovers desire. 

MS: Well, I think it’s really dangerous what’s going on right now, honestly. The problem is, is that the majority of the beer drinking public don’t know or don’t care about the business practices of large brewers and how it impacts small brewers. I think that’s really where the danger is, cuz, ya know, when a brewery is buying tap space, which is technically illegal, and small breweries can’t  - number one, most small breweries won’t do it because they don’t want to do something that’s against the law. And they can’t afford to play that game either. They’re not swimming in cash like some of these big brewers are, really puts the small brewers at a disadvantage. I think that the concern is that nobody really knows that except for small brewers.  When somebody’s whose kind of a casual craft beer fan walks into a bar, and sees all these beers that are craft, yet they’re all brewed at Anheiser Busch Brewery, most of the time, they’re not going to register it’s not a small, independent brewer. You see this kind of thing with other kinds of businesses as well. It’s hitting where it hurts for craft. When these brewers can potentially come in and sell a keg of beer for 50-60% of what a small craft brewer can afford to sell their keg of beer at, it really is damaging the ability of the craft brewers to sell their beer. 

I know Lagunitas isn’t your typical, small craft brewery, because of the size and how long they’ve been around, I would guess that this sell out would affect it even more. Correct?

JH: Yeah. And then you also add Ballast Point in the mix with Constellation purchase. So, if you look at sales data, sales data is not definitive, sales data from IRI more so reflect more popular selling styles of beer, because that’s what is going to go up in those scans at grocery store registers, not brewpubs down the street. Thousands of breweries frankly are not in the scan data. But if you look at scan data, and the trends of the top selling styles, you’re seeing less and less over time, the independent craft brewers brands at retail, in this case in off premise retail being in the top of the mix. 

Where you surprised by the Wicked Weed buyout? 

JH: Well, based on hearing that we’re almost done with Karbach, yes. But based on knowing that any business is going to make moves and plays to be available and it looks like the efforts to localize their beer presence is on. So, in that respect, I am not surprised. Cause they continue to make regional purchases in key beer markets of the country. Four Peaks, Arizona, Blue Point in New York, Los Angeles for Golden Road. These are very geographically, strategic made procurements and we also have to talk in terms of whatever article you publish, the deal has not gone through. It’s an announcement from AB Inbev that they are moving to make a partnership and bringing Wicked Weed into their brand portfolio, but it is not a closed or done deal. It’s still subject to review. 

MS: Well, that surprised me. I’d go so far to say that it shocked me. I didn’t see that one coming. I thought they were in it for the long haul. And I know Luke and Walt pretty well and I’ve brewed with them before and we’ve hung out a lot. I didn’t see this one coming from them. Now, I don’t know their ownership very well, and the people that actually funded that brewery for the most part. I know Luke and Walt are part owners of that, but I don’t know what percentage they own. But, I know that they had some big time investors in that brewery, and they’ve been mostly their decision, but who knows. Ya’ know, nobody really knows. But, yeah, it shocked me. Disappointed me. Some of these are not a big surprise. You hear through the grapevine that some of these newer breweries that are building themselves to sell and want to sell eventually and they’re just trying to get their business to a point to where they’re attractive to a large brewer. There are other breweries that have gone down this road that you never saw it coming.  There are people that have said, ‘Wicked Weed was built to sell.’ But I never looked at it that way, knowing the guys and knowing their beers. I thought they were in it for the long haul. Ya’ know, the whole thing is, somebody comes and offers you a ridiculous amount of money, who’s to say you’re wrong for taking that and setting up your family for generations? You can’t really fault it, I just wish it didn’t happen. 

Right. The big difference of say Golden Road, Ballast Point and Lagunitas – from what I hear, people are more sympathetic – they don’t see the Ballast Point sell as the same as Golden Road. What are your thoughts?

JH: I don’t know. I feel like there’s been social on Ballast lately. It just depends – it’s an interesting one. The acquisition, no matter who you’re talking about, have struck different nerves at different times, but I think the reasons that you’re getting so much play this week, I think potentially reaching a tipping point to some of the beer lovers that I’m seeing. I’ve even seen one comment – ‘the straw that broke the back.’ It’s getting more than any beer lovers expected. 

MS: Yeah, and people didn’t really see that one [Ballast Point] coming. The word on the street was that Ballast Point was going to do something. Stock offering, things like that. But I think the other difference with Ballast Point is the purchase number was released along with the news, and so when people see $1 billion, they’re like, ‘ok, who are we to say they shouldn’t have done that.’ 

Do you sympathize with any of these craft breweries after they explain on social media? “We had to do this because of distribution.” “The beer will stay the same.” What do you think of their rebuttals and explanations? 

JH: Well, bottom line, any brewery, any business  - let’s talk about it that way – has the right to be able to make any business moves that they want. But when 99% of the 5,300 breweries are still independent and you’ve got a 180 plus regional craft brewers that are doing it independently and you have breweries on the record saying, “we will never sell, we will always be independent,” then there are examples in the marketplace showing that you can do it without selling out to big beer…Sam Calagione of Dogfish has been very vocal about it. There was a USA Today piece on Oskar Blues. 

MS: Yeah. I don’t know if you know this, but I worked with Budweiser for 14 years. This was back in the 1990s. People still looked at Budweiser as the evil empire, but I dealt with the reaction from craft brewers all the time. Negative reaction and people who say, ‘it’s lousy beer, lousy quality beer.’ I’d get on my soap box and say, ‘ya know, you may not like it, but don’t ever talk negative about the quality because the people who brew this beer are as passionate about it and you are about yours.’ But it’s a different company now. I certainly get the backlash, I can relate to it because I dealt with it for a long time myself. I came from craft, and then I went to Budweiser and was there quite a while…it’s tough if you’re a craft brewer and in that position and all of a sudden you become the enemy. I think it’s a very uncomfortable feeling for most of them because the craft brewing business is so built on community and comradery.  Now all of sudden you’re not in the club anymore. That’s a hard thing to swallow, especially when you’ve got so many friends in the business…and people that don’t have ownership in the brewery that sell, and have no say in it, and they’re just kind of, there when it happens, those are the people that I feel really bad for, because they had no say. 

The whole access to ingredients thing I think is a little bit overplayed. I think if you’re a growing craft brewer, there are enough suppliers out there, if you work it hard enough you can get what you need, with a few exceptions. For example, Galaxy hops. Nobody can get Galaxy hops right now. Can a big brewer go in and get Galaxy hops? I don’t know if they can. I don’t know if they’re available to them. I think that’s overplayed, just a little bit. I think really the big advantage for a small brewer joining forces with a big brewer is the access to the resources, the technical resources, so they can understand what’s happening in the brewing process  - be it really complex lab equipment or whatever. And then the distribution access is huge, that’s really, the financial end of it, expansion and that kind of thing. Those are the things that really matter. 

Does distribution and those laws have anything to do with this and why they are selling?

JH: Yes, as soon as you sell, you get instant access to things that those 99% of the 5,300 breweries don’t have. You get into a system in the network for better economies of scale, for purchasing raw materials and ingredients and you get instant distribution that cannot be matched and is unparalleled and frankly, is not necessarily <pauses>

Fair?

JH: It’s leading towards not thinking it’s fair…the number of distributors over time continues to wane. Even though we have 5,300 plus breweries, today, there are only 1,000 plus active distributors. Five hundred plus of those are controlled by AB Inbev. Miller Coors has several hundred as well. Distributors are amazing partners to beer, but it’s a matter of priority. How do they decide what they’re going to sell? And when you’re an AB house – that’s a common term for distributors – their first priority is likely those AB brands. 

MS: The whole South African hop thing I think is way overblown. That’s not what people should be getting angry about Anheuser-Busch about, because Anheuser-Busch owns hop farms in several areas and they don’t sell those to any craft brewers. I don’t think this is a move on their part to really limit the accessibility of hops to craft brewers like people are making it out. I think it’s just they have a use for those hops, and they don’t have a surplus. They don’t have a surplus anymore. That’s coming from people I know that work at AB, that I trust. I just don’t think it was politically motivated. I think it was just part of their business. There are so many other things that they’re doing. Going in and buying tap handles in bars, cleaning out all the independent brewers and filling the bars with some of these brewery’s beers that they’ve purchased. They’re opening taprooms and brewpubs all over the country with that are branded with Goose or 10 Barrel or Goldenroad, or whatever. I think those are the kind of things, and they pass those off as craft. I think that’s where the real problem is and the real danger is...be honest about what you’re brewery is and what it isn’t. If you’re passing yourself off to somebody who’s a small, independent blogger, or beer writer, or brewery, or whatever, and you’re completely backed by Anheuser-Busch, you gotta’ have fully discloser there. 

Just when you thought the beer offerings at the annual music festival couldn’t get any more awesome, this year proved to be the most refreshing and abundant yet.

Buellton, California— The winning streak continues for Figueroa Mountain Brewing Co.  After bringing home 17 medals from the 2016 San Diego and Los Angeles International Beer Competitions—8 and 9 respectively—the local California brewery has done it again. 

Venice, CA—After three years of anticipation, Firestone Walker Brewing Company’s new Propagator campus in Venice, California will open its doors in April, with limited evening hours starting on April 7 before expanding into daily lunch service in May. The Propagator is located at 3205 Washington Boulevard near the corner of Washington and Lincoln.

Small and Independent American Brewers Thrive Abroad

Boulder, CO • March 29, 2016—TheBrewers Association (BA)—the not-for-profit trade group representing small and independent craft brewers—today reported export growth data for the American craft beer industry in 2015. Supported by the BA’s Export Development Program (EDP), craft beer export volume increased by 16.3 percent in 2015, now totaling 446,151 barrels and worth $116 million.

Growth was seen in all major markets, most notably in Western Europe which saw a 33.4 percent increase. Ireland, the Netherlands, Thailand and Taiwan were the fastest growing markets in 2015.

Canada was again the leading international market for American craft beer, accounting for 51 percent of exports.  Meanwhile, Sweden, Ireland and the United Kingdom each took a market share of approximately 10 percent.  The top five was rounded out by Australia, which accounted for 4 percent of exports.

edp-growth-2015

“Small and independent craft brewers are putting American beer on the global map,” said Bob Pease, president and CEO, Brewers Association. “There’s a growing thirst from beer lovers in countries around the world for bold, innovative products from American craft brewers. As the demand for American craft beer continues to grow abroad, the Brewers Association is pleased to support our members by increasing their access to international markets.”

The EDP, which generates exposure for American craft beer through trade shows, festivals, seminars, media outreach and competitions, among other activities, was initiated in 2004 with funds from the United States Department of Agriculture Market Access Program (USDA MAP). There are now approximately 80 small and independent brewers exporting their beers from the U.S., by EDP estimates. 

###

About the Brewers Association

The Brewers Association is the not-for-profit trade association dedicated to small and independent American brewers, their beers and the community of brewing enthusiasts. The Brewers Association (BA) represents more than 70 percent of the brewing industry, and its members make more than 99 percent of the beer brewed in the U.S. The BA organizes events including the World Beer CupSMGreat American Beer Festival®Craft Brewers Conference & BrewExpo America®SAVOR: An American Craft Beer & Food Experience, AHA National Homebrewers Conference, National Homebrew Competition and American Craft Beer Week®. The BA publishes The New Brewer magazine and its Brewers Publications division is the largest publisher of contemporary and relevant brewing literature for today’s craft brewers and homebrewers.

 

Beer lovers are invited to learn more about the dynamic world of craft beer at CraftBeer.com and about homebrewing via the BA’s American Homebrewers Association. Follow us on Twitter.

The Brewers Association is an equal opportunity employer and does not discriminate on the basis of race, color, national origin, gender, religion, age, disability, political beliefs, sexual orientation, or marital/familial status. The BA complies with provisions of Executive Order 11246 and the rules, regulations, and relevant orders of the Secretary of Labor.

FOR IMMEDIATE RELEASE

Contact:

Abby Berman Cohen (on behalf of the Brewers Association)

This email address is being protected from spambots. You need JavaScript enabled to view it.

646.695.7044

Brewers Association Lists Top 50 Breweries of 2015

Boulder, CO • April 5, 2016 – The Brewers Association (BA)—the not-for-profit trade group representing small and independent craft brewers—today released its annual lists of the top 50 craft and overall brewing companies in the U.S., based on beer sales volume. Of the top 50 overall brewing companies, 43 were craft brewing companies.¹

“The top U.S. brewers continue to drive demand, growth, innovation and exponential interest in beers from small and independent brewers,” said Bart Watson, chief economist, Brewers Association. “With a historic record number of breweries in U.S., the top brewers continue to open new markets and expose beer drinkers to a variety of fuller-flavored styles and offerings.”

Top 50 U.S. Craft Brewing Companies

(Based on 2015 beer sales volume*)

BA-top-50

 

The Association's full 2015 industry analysis, which shows regional trends and sales by individual breweries, will be published in the May/June issue of The New Brewer,available in May 2016.

For additional statistics, see the Brewers Association’s annual craft brewing industry growth report for 2015.

1 Figure based on companies that met craft brewer definition for all or part of 2015. An American craft brewer is small, independent and traditional. Small: Annual production of 6 million barrels of beer or less (approximately 3 percent of U.S. annual sales). Beer production is attributed to the rules of alternating proprietorships. Independent: Less than 25 percent of the craft brewery is owned or controlled (or equivalent economic interest) by an alcoholic beverage industry member that is not itself a craft brewer. Traditional: A brewer that has a majority of its total beverage alcohol volume in beers whose flavor derives from traditional or innovative brewing ingredients and their fermentation. Flavored malt beverages (FMBs) are not considered beers.

2Top 50 Overall U.S. Brewing Companies notes: (a) includes 10 Barrel, Bass, Beck’s, Blue Point, Bud Light, Budweiser, Busch, Golden Road (partial year) Goose Island, Elysian (partial year) Landshark, Michelob, Rolling Rock, Shock Top and Wild Series brands. Does not include partially owned Coastal, Craft Brew Alliance, Fordham, Kona, Old Dominion, Omission, Red Hook and Widmer Brothers brands; (b) includes A.C. Golden, Batch 19, Blue Moon, Colorado Native, Coors, Keystone, Killian’s, Leinenkugel’s, Miller, Saint Archer (partial year), and Tenth & Blake brands; (c) includes Pabst, Schlitz, Small Town, and 28+ other brand families; (d) includes Alchemy & Science and Sam Adams brands. Does not include Twisted Tea or Angry Orchard brands; (e) includes Dundee, Genesee, Labatt Lime, Magic Hat and Pyramid brands; (f) includes Kona, Omission, Red Hook and Widmer Brothers brands; (g) full year volume; craft rank reflects pro-rated volume due to sale of stake to Heineken (h) includes BridgePort, Shiner and Trumer brands; (i) includes Bell’s and Upper Hand brands; (j) includes Mountain Crest and 10 other brand families as well as export volume; (k) includes Sleeman and Sapporo brands as well as export volume; (l) volume will be pro-rated in 2016 data set due to sale to Constellation Brands; (m) will be part of control group with Duvel Moortgat USA starting in 2016; (n) includes Utah Brewers Cooperative and Perrin Brewing Company brands, will include Cigar City brands starting in 2016; (o) includes Boulevard and Ommegang brands; (p) includes Flying Bison, Saranac and Utica Club brands; (q) includes James Page, Point and Whole Hog brands; (r) includes Grain Belt and Schell’s brands; (s) includes Long Trail, Otter Creek, The Shed and Wolaver’s brands; (t) includes Casco Bay, Sea Dog and Shipyard brands; (u) includes Iron City and 17 other brand families.

###

About the Brewers Association

The Brewers Association is the not-for-profit trade association dedicated to small and independent American brewers, their beers and the community of brewing enthusiasts. The Brewers Association (BA) represents more than 70 percent of the brewing industry, and its members make more than 99 percent of the beer brewed in the U.S. The BA organizes events including the World Beer CupSMGreat American Beer Festival®Craft Brewers Conference & BrewExpo America®SAVOR: An American Craft Beer & Food Experience, Homebrew Con, National Homebrew Competition and American Craft Beer Week®. The BA publishes The New Brewer magazine and its Brewers Publications division is the largest publisher of contemporary and relevant brewing literature for today’s craft brewers and homebrewers.

 

Beer lovers are invited to learn more about the dynamic world of craft beer at CraftBeer.com and about homebrewing via the BA’s American Homebrewers Association. Follow us on Twitter.

The Brewers Association is an equal opportunity employer and does not discriminate on the basis of race, color, national origin, gender, religion, age, disability, political beliefs, sexual orientation, or marital/familial status. The BA complies with provisions of Executive Order 11246 and the rules, regulations, and relevant orders of the Secretary of Labor.

 

CELEBRITY CHEF AARTI SEQUEIRA JOINS 6th ANNUAL PALM DESERT FOOD & WINE PRESENTED BY AGUA CALIENTE CASINO RESORT SPA, APRIL 8-10

Celebrity book signings, live cooking demonstrations, and wine and craft beer tastings round out the weekend-long celebration, taking place in the Coachella Valley

PALM DESERT, CA; March 17, 2016)—Palm Desert Food & Wine presented by Agua Caliente Casino Resort Spa, is just a few weeks away and excitement is building as top chefs from across the country—alongside more than 60 restaurants and 40 premium wineries, breweries, and spirit purveyors—gather in the Coachella Valley, Friday, April 8 through Sunday, April 10. A recent addition to the star-studded lineup, the festival welcomes celebrity chef Aarti Sequeira (host of Food Network’s “Aarti Party” and season six winner of “The Next Food Network Star”). Sequeira will host a live culinary demo at the Sunday, April 10 Grand Tasting, alongside Ricardo Zarate, Suzanne Tracht, and Valerie Gordon, among others. A full schedule of events is available at www.palmdesertfoodandwine.com.

Programming highlights include:

Friday, 18 March 2016 22:16

Get Crafty This Baseball Season!

I recently rented out my room through AirBNB to a Smog City Brewery employee.  Located in Torrance, the five-year-old brewery quickly developed a cult following for its quality crafted and flavorful beers. 

This wasn’t coincidental and I was giddy when he brought a dozen of their delicious stouts, IPAs and sours.  That same weekend, I stayed in La Quinta at Jim Lefebvre’s house.  Yep, I sipped on some Hoptonic IPA with a baseball legend.

Page 1 of 106