Thursday, 01 April 2010 03:49

Urban Assault Ride by New Belgium Brewing

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When I see an adult on a bicycle, I do not despair for the future of the human race.  ~H.G. Wells

The Urban Assault Ride™ is a truly unique cycling event that started in 2003. The first of its kind, it's quickly become one of the largest urban bike races in the country. The annual, multi-city event now hosts more than 10,000 bicyclists across the country. 

Hosted by New Belgium Brewing, you and your teammate will set out on a city-wide quest for 'checkpoints' on your favorite two-wheeled steeds.  At each checkpoint, you'll drop your bikes and complete a funky/adventurous obstacle course, then remount your bikes and hit the streets for more.

What kind of funky obstacle courses await you?  This year, look for human bowling and adult big wheels.  Yeah, that's right - human bowling.  Come with your adventurous spirit, sense of humor and thirst for good beer.  
New Belgian Urban Assault Ride - group startThe day before the event, you can not only pick up your race packet, but join other bicyclists in a free beer tasting at the local bar. That's my kind of bike race.
Proceeds from the UAR benefit local non-profits (usually 2-3 different groups for each event/city) and about 30 plus charities annually. The usual charities include bike advocacy groups and enviromental organizations. A great cause, indeed.

Josh Kravetz from Adventure Fit Inc. proudly says, "There's a lot of purpose behind what we're doing." The goal is sustainability.

The goal for the racers is to complete all the checkpoints in the shortest amount of time. You choose your own route and checkpoint order. This means that the most clever are often the victors.

The first race is April 18th in Tucson and the last one of this year is September 26th in Madison.

This year, Josh and wife, Jackie have put together a list of 13 major cities for your riding and drinking pleasure.  The two-wheeled, sudsy race will show up in cities like Denver, Portland and Chicago, all of where you're sure to find New Belgium beers sold.

Cruiser at The Urban Assault RideAfter the pedal-powered adventure, your team will cross the finishline and enter a massive celebration of bikes and beer. The after party is just as much fun as the ride itself, thanks to the craziest raffle prize contest you'll ever experience. This years beer includes Fat Tire (of course) and New Ranger IPA, among others - four or five beers in total.

For more information and to find out if New Belgium Urban Assault Ride is visiting you this year, go to

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