Thursday, 24 April 2014 22:02

Young’s Market Company and Coachella Valley Brewing Co are providing great beer to large retail chains and concert-goers

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Media Contacts:
David Humphrey, CEO, Coachella Valley Brewing Co
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Martin Wadley, VP Beer, Young’s Market Company

Thousand Palms, California.  April 17, 2014.

The Coachella Valley Brewing Co. (“CVB”) and Young’s Market Company are proud to announce success in bringing craft beer to Walmart and other large retailers.   

The three brands distributed by Young’s Market Company in bottles, Desert Swarm, Kolschella, and Monumentous Double IPA have already had a successful launch within big retail chains such as Whole Foods, Total Wine & More, Bristol Farms, Sprouts Markets, Beverages & More, Albertsons, Walmart and Walmart Neighborhood Markets.  Additionally, Young’s Market Company also distributes CVB Monumentous and Kolschella in draft in Orange and San Diego Counties.

With its unique and iconic branding the Coachella Valley Brewing Co. beers have literally flown off the shelves. Demand for CVB beers has already moved from the Southern California desert resort hamlet all the way up to Northern California.  As the Coachella Valley is flooded in April with concert-goers from all regions, these retailers have exposed the concert-goes to the CVB brand with much success so far.

Below are photographs of successful merchandise displays in retailers:CVB Retailer3-resize

CVB Retailer2-resize

About Coachella Valley Brewing Co

With its grand opening on August 30, 2013, Coachella Valley Brewing Co has gone from a small lofty notion into a full-fledged reality.  Focusing on the uniqueness of the Southern California desert, Coachella Valley Brewing Co strives to connect both ends of the Coachella Valley through quality locally grown ingredients and expertly crafted beers.  

Locally owned and operated in Thousand Palms, California, Coachella Valley Brewing Co is committed to crafting beer that showcases the agriculture and attitudes of the desert.  

The Coachella Valley Brewing Co is excited and honored to be able to work with a company with such pedigree as Young’s Market Company.  We believe that Young’s Market Company will be able to accurately represent the premium name that is carried with the Coachella Valley Brewing Co brand.

About Young’s Market

Young’s Market Company was founded in 1888, and is one of the oldest continuously operating companies in the United States.  In the 68 years since Young’s Market Company decided to engage exclusively in the sale and distribution of wine and spirits, it has grown from a relatively small local distributor servicing Southern California to the fourth largest wine and spirits distributor in the United States.  Young’s Market Company currently has operations in California, Hawaii, Oregon, Washington, Alaska, Idaho, Utah, Montana, and Wyoming.  

Young’s Market Company is excited about its partnership with the Coachella Valley Brewing Co. and believes it can assist in turning the Coachella Valley Brewing Co into a well known and respected brand with the craft beer community.

Read 6139 times Last modified on Tuesday, 26 August 2014 19:24
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