Monday, 25 July 2011 11:53
Introducing: Abita Beer In CansWritten by Erin Peters
Per the Abita Newsletter:
We are pleased to announce our plan to offer three of our flagship brews in cans: Amber, Purple Haze and Jockamo I.P.A.
Abita Quality Always Comes First
Canning technology is something that we’ve been researching and investigating for a long time. We feel confident that today’s cans are a quality solution that will preserve and protect the flavor of Abita. For many years people associated craft beer with glass bottles only, but the perception and the technology of the aluminum beverage can has really changed.
Our cans will be coated with a special water-based lining to protect and preserve the great taste of the beer. This lining insulates the beer from the can’s interior surface. Canning also limits exposure to UV light and oxygen, two elements that can damage the taste of beer.
Abita Goes Where You Go
You can take cans to the places we love in Louisiana where glass might not be convenient or allowed...parades, fishing, tubing, golfing or the beach. Louisiana is the Sportsman’s Paradise, Mardi Gras central and we’ve got the most dedicated tailgaters anywhere. We’ve made it even easier to bring Abita to the party, wherever it’s happening.
Recycle and Renew, That’s Louisiana True
Aluminum cans are environmentally friendly. They are easy to recycle, weigh less to ship and the average new beer can is made of 40% recycled aluminum. Abita has always been committed to a greener environment. We conserve energy and water, create our own bio-gas and drive greener vehicles. We use recycled content in our bottles and packaging materials. Aluminum cans are one more way Abita is working to keep our part of the world green and clean.
We will offer the canned product in 6 and 12 packs and expect it to reach store shelves early in 2012. The canning will be based at the brewery in Abita Springs and we will also continue packaging in glass just as we have since we started brewing in 1986.
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