Sunday, 06 March 2011 08:50

Ska Brewing Parody Mocks More Successful, Better Looking Craft Brewers

Written by 
Rate this item
(0 votes)


Checkout this parody of the Discovery Channel's Brew Masters, produced by Ska Brewing Co. in Durango, CO.

http://vimeo.com/20604077


Press release:

DURANGO, COLO., (Mar. 6, 2011) --It's different colors, it has alcohol, it's beer... but for Dave Thibodeau and his co-minions at Ska Brewing Co., (the very first craft brewery to copy Oskar Blues by canning), beer is a passion, a business, and a personal quest to make delicious craft beer and stay employed at the same time.
"Brew Minions", viewable at  http://www.vimeo.com/20604077  , is a parody of the Discovery Channel's recent series "Brew Masters", featuring Sam Calagione and Dogfish Head Brewery.

Brew Minions follows Dave and his team as they flawlessly execute a project to make a 30th Anniversary beer for the long-running NYC Ska band The Toasters. Along the way they cross high mountain passes and travel almost across town, pioneer techniques to produce beers (and short films) of questionable originality, and ignore advice from Sam himself, who makes a cameo, but was otherwise not harmed in the making of this video.

From Rainbo Bread to bagels to bits of British bees, Dave is constantly pushing his team and himself to keep going, even though it's not clear that anyone, including the Toasters, wants them to. The imagination of the Ska Brewing team is matched only by their obliviousness, which they wear like a badge. Attending beer conferences with Sam, glamorous product launches with rock stars, ripping off ideas and making toast, it's all in a days work for Brew Minions.

"It's easy to make fun of ourselves," said Dave Thibodeau, Ska Co-Founder and President. "It's hard to make a video that makes fun of us though, even a short one. It was supposed to be short. And it's expensive. If anyone thinks this is funny they owe us."

"Brew Minions" was written, directed and produced by Ska Brewing Co. and Marc Snider / Exposure Productions in Durango, Colorado. The post-credit video was produced by Red Tettemer and Partners.

About Ska Brewing

Based in Durango, Colorado, Ska Brewing was founded in 1995 and now produces over a dozen award-winning beers including the Pinstripe Red Ale, True Blonde Ale and Steel Toe Stout. Three Ska beers are now widely available in cans: ESB Special Ale, True Blonde, and Modus Hoperandi IPA. For information, music and a good time, visit www.skabrewing.com. Chat us up and get the latest news at  http://facebook.com/skabrew  and  http://twitter.com/skabrewing
Read 715 times
Login to post comments