Wednesday, 28 July 2010 09:19

Las Vegas Patrons Are Dealt A Winning Hand Every Time They Sit At A New DraftMaster Table

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LAS VEGAS, Nevada (July 27, 2010) -- Pulling a lever in a Las Vegas bar or casino used to mean the customer was taking a gamble, but not anymore. With the new pour-your-own-pint DraftMaster systems that were recently installed into a variety of establishments throughout Sin City, patrons can pull the handle knowing they will hit the jackpot every time.

The Clark County Operation Manager's office approved Ellickson International's beer dispensing system for use just last week, and since then, the company has installed a total of 10 units in 10 different bars and casinos on and around the Las Vegas Strip. International beer distributing company Diageo performed the installation of each table at some of Las Vegas' most popular locations, including 9 Fine Irishmen, McFadden's, and Mandalay Bay sports book, among others. The units were installed throughout the week of July 12, and became operationally functional on Friday, July 16.

"The DraftMaster embodies the spirit of Las Vegas perfectly," said Declan Duggan, Director of Sales & Marketing, Ellickson International USA. "The city is all about doing what you want, and the DraftMaster allows people to do exactly that. With the pour-your-own-pint system that the DraftMaster delivers, people can pour what they want, when they want knowing that it will come out the way they want it, every time."

The DraftMaster comes in two styles, fixed and mobile. The fixed table has four taps on the top that are all connected to kegs underground, and the mobile unit features two taps on top with the kegs positioned in a compartment underneath the table. Each unit has the entire beer dispensing system built in, with cooling units and pressurized beer dispensing systems packaged underneath that keep the beer flowing at the perfect temperature, and the taps on top of each unit can rotate up to 320 degrees for flexible access.

Each unit is controlled through an operating system behind the bar that allows the bartender to allocate the proper amount of beer to each table, and there is a meter built into the tap that reads the exact amount of beer being poured for the patrons to see. The controls have three different security levels that can be adjusted according to the operator's position, and it can be used to operate multiple tables for premise owners who have purchased multiple units.

"We're upping the ante in Las Vegas and throughout all of the United States," continued Duggan. "These 10 tables are the first in what will be a long line of installations in bars and pubs throughout the West Coast. Having already gained notoriety and widespread acclaim from patrons and critics throughout the Eastern US and in Ireland, we're confident that the DraftMaster will provide the same benefits to people here, as well."

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Headquartered in Waterford, Ireland Ellickson International was founded in 2002 and provides innovative technologies that enhance the commercial performance and social dynamic of bars, restaurants, hotels and an array of hospitality businesses. Working closely with the hospitality community and world-leading brands including Diageo, Ascon, Coca-Cola, Tesco and GlaxoSmithKline, Ellickson International is supporting premises owners and beverage brands in several exciting ways: the company's flagship offering, the Draft Master beer dispensing system provides marketing impetus, waste reduction and workflow efficiency. Its Steri-Bev, Steri-Soda, Cellar Monitor and the i-hospitality now in late development stages of market testing and commercialization will also advance premises management in new dynamic ways.
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