Anheuser-Busch Debuts World's Lowest-Calorie BeerWritten by Erin Peters
ST. LOUIS (Aug 2009) - Today, Anheuser-Busch launched SELECT 55, the world's lightest beer, in select test markets spanning the U.S. A smooth, light golden lager with 55 calories and 1.9g carbohydrates per each 12-ounce serving, SELECT 55 answers a growing demand among a segment of adult drinkers who are seeking lower-calorie alcohol beverages to complement their busy lifestyles.
Whether adult drinkers are looking for light refreshment after a busy day or if they simply enjoy delicious calorie-conscious foods and beverages, SELECT 55 offers an unparalleled clean, crisp flavor with fewer calories than any other beer currently available.
Featuring a light golden color, SELECT 55 is made with caramel malts and a blend of imported and domestic hopping. Brewed to complement the full-flavor of Budweiser SELECT, SELECT 55 features a unique recipe that gives the beer its crisp finish with aroma notes of toasted malt and subtle hopping.
SELECT 55 is available in 15 markets across the country including: Tampa, Ft. Myers, Orlando (FL), Chicago, Peoria (IL), Louisville, Green Bay, Bloomington (IN), Cincinnati/Dayton, Des Moines (IA), San Diego, Dallas, Austin, Wichita Falls (TX) and Arizona.
Brewed at Anheuser-Busch's St. Louis brewery, SELECT 55 is available in 12-ounce, clear signature crown glass bottles in 6- and 12-packs, and 12-ounce aluminum cans in 12- and 18-packs.
Based in St. Louis, Anheuser‑Busch is the leading American brewer, holding a 49.2 percent share of U.S. beer sales. The company brews the world's largest-selling beers, Budweiser and Bud Light. Anheuser‑Busch also owns a 50 percent share in Grupo Modelo, Mexico's leading brewer. Anheuser-Busch ranked No. 1 among beverage companies in FORTUNE Magazine's Most Admired Global Companies list in 2009. Anheuser‑Busch is one of the largest theme park operators in the United States, is a major manufacturer of aluminum cans and one of the world's largest recyclers of aluminum cans. The company is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues to operate under the Anheuser-Busch name and logo. For more information, visit www.anheuser-busch.com.
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