Event: Great British Beer Festival Date: August 4-8, 2009 Location: Earls Court, London
Brewers Association Receptions
The Brewers Association will be displaying an assortment of U.S. craft beers in the "USA and Rest of World" section of the show. This area will be "branded" with U.S. craft beer promotional materials, Brewers Association posters and other materials. It will provide excellent exposure for American craft beers in general and, in particular, for brands already in the UK. "The Great British Beer Festival is an excellent venue to promote U.S. craft beers in the UK and northern Europe," states Bob Pease, Brewers Association Vice President, "our Export Development Program members find great value in this event, which is why we are back for a second year."
During the week of Great British Beer Festival, the Brewers Association will also be hosting a series of receptions for importers, distributors, retailers and media where beers from Brewers Association Export Development Program member breweries will be exclusively showcased.
The following Brewers Association Export Development Program members are participating in the Great British Beer Festival by sending beers:
Alaskan Brewing Co Anderson Valley Brewing Co Ballast Point Brewing Co Big Sky Brewing Co Boulevard Brewing Co Caldera Brewing Co Coronado Brewing Co Deschutes Brewery Dogfish Head Craft Brewery Firestone Walker Brewing Co Flying Dog Brewery FX Matt Brewing Co Great Divide Brewing Co Lagunitas Brewing Co Left Hand Brewing Co Odell Brewing Co Rogue Ales Brewery Shipyard Brewing Co Steamworks Brewing Co Stone Brewing Co Terrapin Brewing Co Uinita Brewing Co Victory Brewing Co Wandering Aengus Ciderworks
In addition to sending their beers, the following Brewers Association Export Development Program members will be working the booth at the Great British Beer Festival promoting all U.S. craft beers:
Ron Lindenbusch, Lagunitas Brewing Co Doug Odell, Odell Brewing Co Greg Koch, Stone Brewing Co Mitch Steele, Stone Brewing Co Bill Covaleski, Victory Brewing Co
The Brewers Association's Export Development Program began in 2004 with a grant from the United States Department of Agriculture's Market Access Program. Since its inception, objectives for the Export Development Program have remained unchanged. These include the following:
Educate international trade and media about the quality and diversity of products offered by the U.S. craft beer industry and about the U.S. craft beer culture.
Inform member breweries about opportunities for their products in key international target markets.
Complement the industry's own efforts to increase international distribution of U.S. craft beer.
To date, the Export Development Program has been able to promote its members' beer in Scandinavia, the Netherlands, Italy, the United Kingdom, Germany, Canada, China, Japan, the Philippines and Australia.
Vice President of the Brewers Association